Our Online Reputation team works hard to make a clients positive information online easy to find, generally on the first page of Google. At the same time, we diminish the visibility of negative content away from the first page of Google. The end result is a positive online reputation for which our clients can be proud.
We don’t stop there however, and seek broader solutions that not only address reputation problems, but also create opportunities for brand enhancement.
For example, we developed a reputation building campaign for a client that specializes in Restaurant Financing. It was designed not only to improve his reputation, but to also increase his visibility as a leader within his own business niche. For privacy sake, we have changed his name to "Joe XYZ Smith"
Here are the steps we took to implement his campaign (see sample image to the right):
- We created a Culinary scholarship in the name of our client for exceptional student chefs accross the US
- We wrote and published a 100 page book about the restaurant business in his name.
- We utilized our homegrown University Network to place the scholarship with culinary institutes throughout the US.
- The release of the scholarship caused mass googling of our clients name.
- The volume of search on our clients name pushes down negative listings in his name on Google.
The residual benefit to our client:
- He gained a following with future Chef-Entrepreneurs. The scholarship and book campaign was the vehicle by which he has greatly increased his own profile.